The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; written in association with John W. Leppard.

By: McDonald, MalcolmContributor(s): Leppard, John W | Elsevier (Amsterdam) [pbl]Material type: TextTextSeries: The Marketing SeriesPublication details: Oxford : Butterworth-Heinemann, 1993. Edition: ReprDescription: VII, 268 s., [5] k. tabl. : il. ; 23 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0750617063Subject(s): Marketing -- zarządzanie -- zadania i ćwiczenia
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Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BG UEK Magazyn 205689 Available 1000205689