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The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; written in association with John W. Leppard.

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Material type: Text

TextSeries: The Marketing SeriesPublication details: Oxford : Butterworth-Heinemann, 1993.Edition: ReprDescription: VII, 268 s., [5] k. tabl. : il. ; 23 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Basic collection	BUEK Magazyn	205689	Available	1000205689