The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; written in association with John W. Leppard.
Material type:
TextSeries: The Marketing SeriesPublication details: Oxford : Butterworth-Heinemann, 1993. Edition: ReprDescription: VII, 268 s., [5] k. tabl. : il. ; 23 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0750617063Subject(s): Marketing -- zarządzanie -- zadania i ćwiczenia
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Basic collection
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BG UEK Magazyn | 205689 | Available | 1000205689 |
