APA
Shimp T. A., . (1997). Advertising, promotion and supplemental aspects of integrated marketing communications. Fort Worth: The Dryden Press.
Chicago
Shimp Terence A, . 1997. Advertising, promotion and supplemental aspects of integrated marketing communications. Fort Worth: The Dryden Press.
Harvard
Shimp T. A., . (1997). Advertising, promotion and supplemental aspects of integrated marketing communications. Fort Worth: The Dryden Press.
MLA
Shimp Terence A, . Advertising, promotion and supplemental aspects of integrated marketing communications. Fort Worth: The Dryden Press. 1997.
TextSeries: The Dryden Press Series in MarketingPublication details: Fort Worth : The Dryden Press : Harcourt Brace College Publ., 1997.Edition: 4th edDescription: XXIV, 589 s. : il. ; 22 x 26 cmContent type: 
Basic collection
