Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: The Dryden Press Series in MarketingPublication details: Fort Worth : The Dryden Press : Harcourt Brace College Publ., 1997. Edition: 4th edDescription: XXIV, 589 s. : il. ; 22 x 26 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0030103525Subject(s): Komunikacja marketingowa | Sprzedaż promocyjna | Reklama | Marketing bezpośredni
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Basic collection
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BG UEK Magazyn | 202038 | Available | 1000202038 |
