Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence AMaterial type: TextTextSeries: The Dryden Press Series in MarketingPublication details: Fort Worth : The Dryden Press : Harcourt Brace College Publ., 1997. Edition: 4th edDescription: XXIV, 589 s. : il. ; 22 x 26 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0030103525Subject(s): Komunikacja marketingowa | Sprzedaż promocyjna | Reklama | Marketing bezpośredni
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