The power of relationship marketing : how to keep customers for life / Tony Cram.

By: Cram, TonyMaterial type: TextTextPublication details: London : Financial Times Pitman Publ. : Ashridge, 1994. Description: IX, 254 s. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0273609076Subject(s): Marketing relacyjny | Relacje z klientami -- zarządzanie
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Basic collection Basic collection BG UEK
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205724 Available 1000205724