Contemporary services marketing : a reader / ed. by Mark Gabbott and Gillian Hogg.

Contributor(s): Gabbott, Mark [Red.] | Hogg, Gillian [Red.]Material type: TextTextPublication details: London : Fort Worth [etc.] : The Dryden Press ; Harcourt Brace & Company Limited, cop. 1997. Description: XIV, 537 s. ; 25 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0030990351Subject(s): Marketing usług | Marketing usług -- zarządzanie
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BG UEK
Magazyn
228221 Available 1000228221

Bibliogr. przy rozdz. Indeks.