International marketing / Philip R. Cateora, John M. Hess.

By: Cateora, Philip RContributor(s): Hess, John Milton, (1929- )Material type: TextTextPublication details: Homewood : Richard D. Irwin, 1979. Edition: 4th edDescription: XV, 734 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0256021538Subject(s): Rynki eksportowe | Marketing
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228230 Available 1000228230

Bibliogr. s. 716-722.