Consumer bahavior / John C. Mowen, Michael Minor.

By: Mowen, John CContributor(s): Minor, Michael, (1950- ) | Prentice Hall International [pbl]Material type: TextTextPublication details: Upper Saddle River, N. J. : Prentice Hall International, 1998. Edition: 5th ed., international edDescription: XXI, 696 s. : il. ; 26 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0137700415Subject(s): Preferencje konsumenta -- podręczniki akademickie | Konsumenci -- Stany Zjednoczone -- postawy -- podręczniki akademickie
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