Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger A, (1947- )Contributor(s): Peterson, Robert A, (1944- )Material type: TextTextPublication details: Boston [etc.] : Allyn and Bacon, 1987. Edition: Ed. 4Description: XV, 735 s. : il. ; 25 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0205103332Subject(s): Marketing -- zarządzanie -- studium przypadku | Marketing -- podejmowanie decyzji -- studium przypadku
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