Understanding & designing marketing research / John R. Webb.

By: Webb, John RMaterial type: TextTextPublication details: London : The Dryden Press, 1994. Description: VIII, 236 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 1861524641Other title: Understanding and designing marketing researchSubject(s): Badania marketingowe
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Na s. red. ISBN: 003-099-013-0.

Bibliogr. przy rozdziałach.

Reprint, oryg.: [S.l.] : Academic Press, 1992.