Consumer behavior and managerial decision making / Frank R. Kardes.

By: Kardes, Frank RMaterial type: TextTextPublication details: Reading : Addison-Wesley, 1999. Description: XX, 505 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0321001990Subject(s): Preferencje konsumenta | Podejmowanie decyzji
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Bibliogr. s. 461-482.