The Politz papers : science and truth in marketing research / ed. by. Hugh S. Hardy ; foreword by Darrell B. Lucas with additional notes by W. Edwards Deming.

Contributor(s): Hardy, Hugh S, (1924- ) [Red.]Material type: TextTextPublication details: Chicago : AMA, 1990. Description: XVII, 351 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0877572100Subject(s): Badania marketingowe
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Bibliogr. s. 299-301.