The fundamentals of advertising / John Wilmshurst and Adrian Mackay.

By: Wilmshurst, JohnContributor(s): Mackay, Adrian | Elsevier (Amsterdam) [pbl]Material type: TextTextPublication details: Amsterdam [etc.] : Elsevier Butterworth-Heinemann, 2004. Edition: 2nd ed., reprDescription: XI, [5], 384 s., [8] s. tabl. kolor. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 0750615621Subject(s): Reklama -- podręczniki akademickie
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Basic collection Basic collection BG UEK Magazyn 307321 Available 1000307321

Bibliogr. przy rozdz. Indeks.