The practice of advertising / edited by Norman Hart.
Material type: TextSeries: The Marketing Series. Professional DevelopmentPublication details: Oxford ; Woburn : Butterworth-Heinemann, 2001. Edition: 4th ed., reprDescription: XXII, 287 s. : il. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminSubject(s): ReklamaItem type | Current library | Call number | Status | Date due | Barcode | |
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Basic collection | BUEK Magazyn | 307198 | Available | 1000307198 |
Publikacja wydana w imieniu Chartered Institute of Marketing.
Bibliogr. przy niektórych rozdz. Indeks.