Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland.

By: Sutherland, MaxContributor(s): George Allen & Unwin [pbl]Material type: TextTextSeries: The Allen & Unwin Business and Management SeriesPublication details: St Leonards : Allen & Unwin, 1993. Description: XVII, 246 s. : il. ; 22 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 1863733582Subject(s): Reklama -- aspekt psychologiczny | Postawy konsumentów
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