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Brand strategy / John M. Murphy.

By: Murphy, John M, (1944- )Material type: Text

TextPublication details: Cambridge : Director Books, 1990. Description: XII, 186 s. ; 24 cmContent type: Tekst Media type: Bez urządzenia pośredniczącego Carrier type: WoluminISBN: 1870555309Subject(s): Branding (marketing)

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Item type	Current library	Call number	Status	Date due	Barcode
Basic collection	BG UEK Magazyn	196046	Available		1000196046

Bibliogr. s. 181.

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Brand strategy / John M. Murphy.

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